Hey, I'm Ellie Ellie eating a slice of pizzaand I'm a product designerEllie with a dog

Aussie-bred, New York-based product designer. From luxury ecommerce to the internal tools behind it, I untangle complicated things into digital experiences that just make sense.

Currently designing at Fanatics

see the work

Selected work

Six problems I was lucky enough to get my hands on

How I work

Four things worth knowing about working with me

  • I yap.

    I like to talk, and I'll talk to anyone: engineers, call-center agents, the CEO, the person who actually has to use the thing. I ask every question, including the ones that sound dumb. That's usually how you find out what the problem really is.

  • Done beats perfect.

    I'm not a perfectionist. Take this portfolio. I could fiddle with it forever, but guess what, I can also keep iterating on it forever. Ship it, learn, improve. Same as my work.

  • Systems over one-offs.

    I've built design systems from scratch twice. Reusable components, clear specs and documentation are how a team moves faster without breaking things.

  • Fail fast, try again.

    Prototypes are the cheapest way to find out you're wrong. Low cost, high impact: test, fail, test again, and eventually it clicks.

And the question everyone is asking right now...

how am I using AI?

Honestly? I'm still learning, and shifting as fast as the industry does. So far I've got my hands dirty with code contributions, shipped a few features myself, built the repository for our design system, and I'm hooked on watching a Figma wireframe actually come to life in the browser. Next up: building the skills to keep our design system and the codebase in sync, automatically.

  • Code contributions
  • Shipped features
  • Design system repo
  • Figma to code
  • Still learning

Behind the pixels

The road so far

  1. Day one

    Born in Melbourne, Australia

    Flat whites, four seasons in one day, and a habit of asking "but why?" that never really went away.

  2. 24 years later

    Took myself to New York City. Alone.

    One suitcase, no plan B. Curiosity and a taste for a challenge got me here, and it turns out that's the same thing that fires me up at work.

    Ellie eating a slice of pizza at L'Industrie
    @ L'Industrie
  3. One year later

    Yoshi joined me

    Suddenly the city had a reason to get up early. Yoshi runs the schedule now: the walks, the parks, the bakery stops. I just hold the leash.

    Yoshi the dog
    Yoshi 🐾
    Ellie with dogs
    Dog mom
  4. Off the clock

    Still chasing the hard stuff

    The steepest run I can find, working towards my yoga instructor certification, or cooking up whatever caught my eye on NYT Cooking this week.

    Skiing in Revelstoke, Canada
    Revelstoke, Canada

I don't back down from a challenge, and problem solving is one of my best strengths. Especially when I don't read the IKEA instructions and have to figure out a solve anyway.